A dream I have is to have my own vegan lifestyle brand. A la Martha Stewart.
Of course, everything would be animal cruelty free. There would be no leather, wool, suede, rich calfskin linings, fur trimmings etc. Everything would be fake.
One thing I love is the aesthetics of different companies. Some companies want to be all high fashion, and others are inspired by things like old movies.
Some companies are loud and proudly vegan, preferring to shout the truth about what is happening to animals from the rooftops (OlsenHaus comes to mind). Others prefer to simply present a non leather option with a more subtle animal rights message (Good Guys Don’t Wear Leather comes to mind).
What would my imagined company do? I think I would try to make a brand centered around the fabulous lifestyle of the most well equipped vegan ever–by that I mean, a vegan who never needs to hunt on the internet for cool shoes and what not. Oh no, she has it all already. She has every non leather item you could ever want.
What kind of girl is she? She is a very old fashioned, romantic soul. She lives alone, or perhaps she is married, or perhaps she has several BEAUX, who bring her fresh flowers.
She has a vintage car, and she lives on a farm, a vegan farm though. Maybe this farm grows sprouts or micro greens. She has a big greenhouse full of tropical plants which she collects on fabulous plant hunting and preservation vacations. She has a lavish bed full of DOWN-FREE comforters and pillows. A pair of tan non leather driving gloves lies by her bed side table.
She has a closet of non leather shoes. She has a cool fake leather jacket that looks like she found it in a thrift store. She has faux leather pants for when she needs to impress say, Prince.
She has hats, many hats–but with no wool in them. She has floral couches, with no leather trim. Even her car–the seats are upholstered with faux blue leather.
She likes to fashion herself after a gibson girl, lucy honeychurch from a Room With a View,
a pre-raphelite painting. She wears a golden circlet and flowers clipped to all her shoes.
She LIVES…MY NON LEATHER LIFE.
A little fantasy for today.
Oh, and I made t-shirts!! Comment below if you would like to acquire one.